The Pulse Blog
Actionable playbooks tagged with "Paid Search" on AI search visibility, local discovery, and organic growth for modern brands.
Local PPC Budgeting: Ad Spend Allocation Across Markets
Learn how multi-unit service businesses allocate Google Ads budgets across markets, implement Target CPA bidding, and eliminate territory cannibalization.
Negative Keyword Playbooks for Expensive B2B PPC
Slash wasted B2B Google Search spend. Master negative keyword match types, 6-tier shared lists, and automated n-gram scripts to eliminate junk clicks.
Google Maps Promoted Pins: Drive Local Commuter Traffic
Discover how to set up Google Maps Promoted Pins, run Performance Max for store goals, target commuter corridors, and track verified in-store foot traffic.
B2B SaaS Google Search Ads: Capture High-Intent Leads
Slash runaway B2B SaaS Google Ads CPCs. Learn how intent tiering, negative keyword moats, and offline conversion tracking capture high-intent pipeline.
Google Local Services Ads (LSA): How to Earn the Google Guaranteed Badge and Pay Per Real Lead
Stop wasting ad budget on bounced clicks. Discover how Google Local Services Ads and the Google Guaranteed badge deliver verified customer phone calls on a pay-per-lead model.